The shakedown on Salt

Salt magazine is influential.

Salt is much more than a monthly arts and entertainment magazine; we are “The Art & Soul” of Wilmington. In each issue, we create an experience of uncommon literary and artistic vision that explores Wilmington’s history, our thriving arts community, our passion for coastal homes and gardens, and beyond. We celebrate the city that inspires us with outstanding short stories, poetry, essays and features that touch the heart, warm the soul, and have long-lasting relevance.

Salt magazine will connect your business with the most valuable clientele Wilmington has to offer.

Engaged and Dedicated readers • Community Leaders • Household Decision Makers • Art Enthusiasts with High Disposable Incomes • Savvy Consumers • Affluent Households • Influential Thinkers • Educated, Socially Involved Individuals • Loyal Readers make the better prospect.

Each month we bring these loyal readers the literary content that surprises, entertains and inspires, forming a strong covenant. Engaged and influential, Salt magazine readers are ideal potential customers.

Carefully curated ad messages

Salt magazine offers complimentary ad design to all advertisers. Our design team has hundreds of hours of marketing design experience that we proudly put to work for our advertising partners. Furthermore, Salt advertisements can be re-designed every month at no charge to allow advertisers to change promotions or themes as they wish.

  • Large format, high-quality magazine featuring thoughtful, well-written stories and beautiful, cutting edge design.
  • Timeless content extends the shelf life, gives added exposure, value and generates extra business.
  • Published monthly, ensuring your ads stay fresh and current to your needs.
  • 18,000 copies printed and distributed each month.
  • Distributed by mailed subscriptions and free rack distribution.
  • Design services included in price — ensuring a strong, eye-catching and aesthetically pleasing ad.

Strategic distribution to reach your customers

Our ever-growing distribution list includes over 150 qualified regional businesses, retailers, medical practices and restaurants, and is prominently displayed at every one of our advertising partners.

Achieve Medical Weight Loss
All American Mattress and Furniture
Antiques of Old Wilmington
Arts Council of Wilmington
Atlantic Spas & Billiards
Best Western
Blockade Runner Beach Resort
Brunswick Forest Sales Center
Bryant Real Estate
CVS Stores
Cameron Art Museum
Cape Fear Academy
Cape Fear Literacy Council
Cape Fear Museum
Causeway Cafe
Chop’s Deli
Compass Pointe
Cousins Italian Deli
Crabby Chic
Doggie By Nature
D. Baxter’s
Eye Care Center
Fabric Solutions
Ferguson Bath Kitchen and Lighting
Figure Eight Yacht Club
First Bank Branches
First South Bank
Flying Pi
Food Lion Stores
Hampton Inn
Harris Teeter Stores
Hilton Garden Inn
Hilton Riverside
Holiday Inn Resort Wrightsville Beach
Intracoastal Realty
Java Dog
Julia’s Wilmington’s Premier Florist
Lou’s Flower World & Vintage Market
NHRMC Auxillary Room
Our Crepes and More
Paradigm Hair Salon
Pomegranate Books
Port City Java Cafes
Residence Inn Wilmington Landfall
Seaglass Salvage Market
Salt Works
Shell Island Resort
Station One
Sweet and Savory
Thalian Hall
The Children’s Museum of Wilmington
The Fisherman’s Wife
The Ivy Cottage
The Shop at Seagate
Transpanted Garden
Two Sisters Bookery
Thrill of the Hunt
Village Market
Wilmington Chamber of Commerce
Wilmington Visitor’s Bureau
Wine and Design
Wrightsville Beach Museum
March 1/31/17 2/10/17
April 2/28/17 3/10/17
May 3/31/17 4/10/17
June 4/28/17 5/10/17
July 5/31/17 6/9/17
August 6/30/17 7/10/17
September 7/31/17 8/10/17
October 8/31/17 9/8/17
November 9/29/17 10/10/17
December 10/31/17 11/10/17
Jan 18/Feb 18 11/30/17 12/8/17
Art Requirements
Ads should be submitted as electronic files in the form of a PDF or TIF file on a CD or emailed to Ads should be CMYK, exact size, 300 dpi resolution. A color proof is suggested to ensure correct colors.
Full Page 10” x 12” (trim) • 9.5” x 11.5” (live area) • 10.25” x 12.25” (w/bleed)
2/3 Page 6” x 10.75”
1/2 Page vertical 4.25” x 10.75” • horizontal 9” x 5.25”
1/3 Page vertical 2.75” x 10.75” • square 6” x 5.25”
1/4 Page 4.25” x 5.25”
1/6 Page vertical 2.75” x 5.25”
1/8 Page 4.25” x 2.5”
Salt magazine’s photography and writing are a great fit for my clientele. I look forward to each issue and am glad to be able to partner the best real estate with such a fine, timeless publication.
— Vance Young, Realtor, Intracoastal Realty


“D. Baxter’s customers are Salt magazine readers.”
— Debbie Baxter, Owner, D. Baxter’s Lamps, Shades & Picture Framing


“We have had so many people comment on how nice our new Team photo ad looked in Salt; and how they thought Salt was a nice, upscale magazine.”
— Bobby Brandon, Realtor, Intracoastal Realty


“We are so pleased to have Salt in our area. The quality of the magazine and its contributors are first-rate! The Fisherman’s Wife has received many favorable comments when we offer a copy to our customers. I am proud to be an advertiser and would recommend other retail establishments consider this publication.
— Estelle F. Baker, The Fisherman’s Wife
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