The shakedown on Salt

Salt magazine is influential.

Salt is much more than a monthly arts and entertainment magazine; we are “The Art & Soul” of Wilmington. In each issue, we create an experience of uncommon literary and artistic vision that explores Wilmington’s history, our thriving arts community, our passion for coastal homes and gardens, and beyond. We celebrate the city that inspires us with outstanding short stories, poetry, essays and features that touch the heart, warm the soul, and have long-lasting relevance.

Salt magazine will connect your business with the most valuable clientele Wilmington has to offer.

Engaged and Dedicated readers • Community Leaders • Household Decision Makers • Art Enthusiasts with High Disposable Incomes • Savvy Consumers • Affluent Households • Influential Thinkers • Educated, Socially Involved Individuals • Loyal Readers make the better prospect.

Each month we bring these loyal readers the literary content that surprises, entertains and inspires, forming a strong covenant. Engaged and influential, Salt magazine readers are ideal potential customers.

Carefully curated ad messages

Salt magazine offers complimentary ad design to all advertisers. Our design team has hundreds of hours of marketing design experience that we proudly put to work for our advertising partners. Furthermore, Salt advertisements can be re-designed every month at no charge to allow advertisers to change promotions or themes as they wish.

  • Large format, high-quality magazine featuring thoughtful, well-written stories and beautiful, cutting edge design.
  • Timeless content extends the shelf life, gives added exposure, value and generates extra business.
  • Published monthly, ensuring your ads stay fresh and current to your needs.
  • 18,000 copies printed and distributed each month.
  • Distributed by mailed subscriptions and free rack distribution.
  • Design services included in price — ensuring a strong, eye-catching and aesthetically pleasing ad.

Strategic distribution to reach your customers

Our ever-growing distribution list includes over 150 qualified regional businesses, retailers, medical practices and restaurants, and is prominently displayed at every one of our advertising partners.

02 Fitness
17th Street Market
Air Wilmington
Airlie Gardens
Antiques of Old Wilmington
Arts Council of Wilmington
Atlantic Spas & Billiards
Barnes & Noble
Beau Rivage Golf Club
Blue Moon Gift Shop
Blue Water Grill
Blockade Runner Beach Resort
Bradley Creek Health Center
Brightmore of Wilmington
Brunswick Forest Sales Center
Bryant Real Estate
CFCC Library
Cadence Reality Corp – Waterway Lodge
Caldwell Banker
Cameron Art Museum
Cape Fear Coast Seafood
Cape Fear Museum
Carolina Bay Senior Living
Casey’s Buffet
Cast Iron Kitchen
Cambridge Village
Causeway Cafe
Century 21
City Market
Cousins Italian Deli
Commons at Brightmore
Crabby Chic
D. Baxter’s Lamps & Shades
Davis Community
Embassy Suites Riverfront
Envision Mortgage Corp
Ethan Allen
Fabric Solutions
Fairfield Inn and Suites
Famous Toastery
Figure Eight Yacht Club
First Bank Branches
First South Bank
Fisherman’s Wife
Folks Cafe
Fresh Market
Glen Meade Center for Women’s Health
Hampton Inn
Harris Teeter Stores
Hilton Garden Inn
Hilton Riverside
Holiday Inn Resort Wrightsville Beach
Home Again
Homewood Suites
Intracoastal Realty
Java Dog
Jester’s Cafe
Johnny Mercer Pier
Kempton at Brightmore
Kenan Auditorium
Lovey’s Market
Luna Cafe
MedNorth Health Center
New Hanover Medical
New Hanover Senior Resource
Old Bookstore
One Belle Bakery
Our Crepes and More
Pacifica Senior Living
Paysage Home
Peacock Alley
Pine Valley Market
Planet Smoothie
Pomegranate Books
Port City Java Cafes
Residence Inn Wilmington Landfall
Robert’s Grocery
Rucker Johns
Salt Works
Sandpeddler Inn
Satellite Bar and Lounge
Seascape Properties
Senior Resource Center
Shell Island Resort
South Front Rental Community
Station One
StayBridge Suites
Stevens Hardware
Summer Sands
Surf City Surf Shop
Sweet and Savory
Sweyer Rentals
Thalian Hall
The Children’s Museum of Wilmington
The Hallway Shops
The Ivy Cottage
The George of Riverwalk
The Shop at Seagate
The Transplanted Garden
The Woods of Wilmington
Two Sisters Bookery
Thrill of the Hunt
TownPlace Suites
Wilmington Chamber of Commerce
Wilmington Visitor’s Bureau
Wild Bird
Wilmington Airport
Wilson Center
Woods at Holly Tree
Wrightsville Beach Museum
March 1/31/20 2/10/20
April 2/28/20 3/10/20
May 3/31/20 4/10/20
June 4/30/20 5/11/20
July 5/29/20 6/10/20
August 6/30/20 7/10/20
September 7/31/20 8/10/20
October 8/31/20 9/10/20
November 9/30/20 10/9/20
December 10/30/20 11/10/20
Jan 20/Feb 21 11/30/20 12/10/20
Art Requirements
Ads should be submitted as electronic files in the form of a PDF or TIF file on a CD or emailed to Ads should be CMYK, exact size, 300 dpi resolution. A color proof is suggested to ensure correct colors.
Full Page 9” x 10.875” (trim) • 8” x 10” (live area) • 9.25” x 11.125” (w/bleed)
2/3 Page 5.25” x 9.625”
1/2 Page vertical 3.875” x 9.625” • horizontal 8” x 4.625”
1/3 Page vertical 2.5” x 9.625” • square 5.25” x 4.625”
1/4 Page 3.875” x 4.625”
1/6 Page vertical 2.5” x 4.625”
Salt magazine’s photography and writing are a great fit for my clientele. I look forward to each issue and am glad to be able to partner the best real estate with such a fine, timeless publication.
— Vance Young, Realtor, Intracoastal Realty


“D. Baxter’s customers are Salt magazine readers.”
— Debbie Baxter, Owner, D. Baxter’s Lamps, Shades & Picture Framing


“We have had so many people comment on how nice our new Team photo ad looked in Salt; and how they thought Salt was a nice, upscale magazine.”
— Bobby Brandon, Realtor, Intracoastal Realty


“We are so pleased to have Salt in our area. The quality of the magazine and its contributors are first-rate! The Fisherman’s Wife has received many favorable comments when we offer a copy to our customers. I am proud to be an advertiser and would recommend other retail establishments consider this publication.
— Estelle F. Baker, The Fisherman’s Wife
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